Digital Product Owner (SEO/GEO & Experience Performance
Marque: Bath & Body Works
Emplacement: Columbus, OH, US
Domaines d’emploi: Digital
Type d’emploi: Full-time
Job ID: 054DH
Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
The Digital Product Owner (PO) is a manager-level role responsible for collaborating with cross-functional partners to deliver scalable digital capabilities aligned with business goals and customer needs. Acting as a “first among equals,” the PO leads the Product Team by fostering collaboration between Product Management, UX Design, Engineering, Analytics, and Operations, while maintaining relationships with internal and external partners.
We are seeking a strategic SEO/GEO leader to own and evolve Bath & Body Works’ organic search, generative search, and digital discoverability strategy across web and app experiences. This role combines deep technical SEO expertise with product management, analytics, and cross-functional leadership to find opportunities, shape the roadmap, and drive measurable growth through improved discoverability, traffic acquisition, and digital experience performance.
Responsibilities
• Own and drive the SEO/GEO strategy, vision, roadmap, and backlog for Bath & Body Works’ digital properties, proactively finding opportunities to improve discoverability, traffic acquisition, and customer engagement while ensuring alignment with business goals and customer needs. In addition owning and prioritizing initiatives related to site and app performance, including Core Web Vitals, page load speed, front-end stability, latency reduction, and digital experience reliability.
• Serve as the primary point of contact for external SEO, GEO, and performance vendors, ensuring platform capabilities and investments are fully leveraged, this includes serving as the subject matter expert for technical SEO, GEO, and Local Search, providing strategic guidance and recommendations to improve visibility across traditional search engines, generative search platforms, app stores, and emerging AI-driven discovery channels.
• Define and prioritize requirements related to metadata, structured data/schema, crawl-ability, indexing, URL strategy, redirects, and internal linking to improve organic visibility and preserve SEO equity.
• Partner with content, merchandising, and marketing teams to support optimization of commerce-driving experiences, including Product Listing Pages (PLPs), Store Listing Pages, and key customer entry points. In addition to collaborating across agile product teams to advocate for and prioritize technical SEO, GEO, and performance-related enhancements within shared roadmaps and backlogs.
• Act as the primary owner for digital performance monitoring capabilities and tooling (including Datadog RUM and related monitoring solutions) to identify customer-impacting issues, JavaScript errors, and performance bottlenecks.
• Define, track, and communicate key performance indicators related to discoverability, traffic acquisition, customer engagement, search rankings, Core Web Vitals, and digital experience health.
• Be responsible for the technical roadmap for web-to-app connectivity, including deep linking, universal linking, app indexing, and seamless moves between search, web, and native app experiences.
• Own technical pathing strategies, including redirects, canonicalization, and CDN-level traffic routing logic to support discoverability, customer experience, and platform resiliency.
• Leverage analytics, experimentation, and A/B testing to measure impact, validate opportunities, and support continuous optimization.
• Work closely with Engineering teams to understand technical tradeoffs, dependencies, and modernization opportunities while supporting agile delivery through consistent participation in ceremonies and planning activities.
• Continuously evolve operational processes, governance, and standards to improve speed, quality, agility, scalability, and platform sustainability.
• Stay informed on emerging industry trends, technologies, and standard processes related to SEO, GEO, AI-driven discovery, digital performance, and customer acquisition.
• Champion strong agile rigor and inspire continuous improvement through the use of agile metrics, delivery insights, and operational clarity.
• Support platform stability and operational integrity through issue triage, defect prioritization, and coordination during high-impact customer events.
• 7+ years of proven experience, with increasing scope of responsibility, in digital operations, agile product management including 3+ years Agile SDLC experience, digital experience, MarTech, e-commerce, SEO, analytics, or related functions
• 5+ years effectively leading teams or directly leading associates, including hiring, developing, motivating, and advising priorities
• Strong understanding of technical SEO principles, digital performance optimization, and customer acquisition strategies with the ability to translate complex concepts into actionable business requirements
• Experience working with web/app performance metrics and monitoring tools, including Core Web Vitals and Real User Monitoring (RUM) platforms in addition to partnering with Engineering, Analytics, UX, Content and Marketing teams in fast-paced agile environments
• Strong leadership, communication, collaboration, relationship-building skills, and analytical mentality with experience in using data and experimentation to drive decision-making
• Experience working with and leading third-party vendors and platform partners
• Agency background or multi-brand in-house experience aligning SEO, GEO, paid search, paid media, creator partnerships, earned media, and editorial seeding as a unified search and discovery strategy
• Experience working within retail, direct-to-consumer, e-commerce, or advising environments in addition to support enterprise SEO, GEO, Local Search, or digital discoverability initiatives
• Familiarity with modern SEO and performance tooling (Google Search Console, Screaming Frog, Conductor, Datadog, Lighthouse, etc.)
• Experience with A/B testing and experimentation platforms and supporting native app ecosystems, app indexing, deep linking or universal linking
• Experience with CDN technologies, traffic routing, redirect management, or edge delivery concepts in addition to experience working with headless commerce, composable architectures or modern front-end frameworks
• Strong organizational and prioritization skills with the ability to handle competing priorities across multiple teams
Education
• Bachelor’s degree in Business, Technology, Marketing, Engineering, or related field
• Certifications related to Product Management, SEO, Analytics, Agile, or Digital Performance are a plus
• Jira and/or Confluence experience preferred
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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