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Where Feeling Good Comes to Work

We are the creators of feel good.

Since our first store opened in 1990, it was about more than selling scent. It was always about how we make people feel. At Bath & Body Works, feeling good isn’t just what we create for consumers—it’s how we show up for each other every day.

Each day, our associates come together as part of Gingham Nation, bringing purpose and care to all that we do. Our values guide us. They’re not words on a wall, they’re lived through action. From stores to distribution centers to our home office, we’re building a workplace where people feel supported, included and empowered to do their best work.

Be Consumer-Obsessed

Be
Consumer-
Obsessed

We listen closely, care deeply and create with consumers in mind, always.

Be Generous

Be
Generous

We show up with kindness, share openly and support one another in big and small ways.

Be Courageous

Be
Courageous

We try new things, speak up and move forward with confidence, even when it's not easy.

Be Accountable

Be
Accountable

We take ownership of our work, follow through and hold ourselves to a high standard.

Be
United

We're stronger together. We collaborate, include and lift each other up every day.

"I collaborate and am very united with everybody that I work with, whether it's my development team, my stakeholders or other business partners from around the organization. I love that our values are truly what we need to lean into and what we're already doing."

Sarah | Product Owner

"Because I'm in planning, I'm a stickler for accountability. Being accountable and ensuring that what I am doing - and what I'm bringing to the table - is driving the business forward resonates with me the most."

JJ | Merchandise Planner

"Be United; it is at every level of the organization. There are plenty of organizations that value collaboration, but when people seek you out and make you feel special to provide your perspective, it creates a unique environment and culture."

Rosey | District Sales Leader

Bath & Body Works associates sitting around a table working on their laptops and smelling candles
"Our culture is rooted in connection, and it grows through shared experiences and shared responsibility. When associates feel connected and supported, they’re empowered to bring their best selves to work and create feel-good experiences for everyone we serve. And when we invest in our people and our communities, we strengthen a workplace where we can truly thrive together."

Rhoe, VP Community & Culture

"When we are able to collaborate in a meaningful way where people are heard, valued and appreciated, it provides us with an opportunity for stronger, better contributions and human connection."

James, Senior Manager

"They're not just values on a piece of paper hanging on the board in the back room. I see them, I see them in my team, I see them in leadership, I see them in the company. It gets me excited to be here and to want to stay here."

Tiffanie, Assistant Store Manager

A Culture of Belonging

At Bath & Body Works, we're inspired by the power of belonging and the feeling it creates. Feeling good isn’t just a belief—it’s our commitment to fostering an environment where associates feel empowered to bring their authentic selves to work every day. That same spirit of care extends to consumers, shaping how we work, connect and create memorable experiences for everyone we serve.

Business Resource Groups

Our Business Resource Groups (BRGs) and Associate Resource Communities (ARCs) bring associates together to connect, collaborate and ensure our brand belief is at the center of the work we do. These groups support professional development, strengthen our business and help shape a culture rooted in care and belonging. Guided by a consumer‑first mindset, our BRGs also give back—volunteering in the communities we serve and reflecting the people who love our brand.

Bath & Body Works associates laughing and cheering on biciclysts in a race

Do Good,
Feel Good

Our brand belief guides our decisions and behaviors — including how we approach our responsibility to people, the planet and the communities we live and work in.

We seek to make intentional product choices that support nature and positively impact the communities where we source.

We are working to improve our environmental footprint and help protect the beauty and balance of nature for the future.

We invest in our associates and communities to unlock the power of people and create meaningful, lasting impact.

Through 2025 we...

Joined the Global Shea Alliance

Subsidized 3,000 cookstoves in Madagascar through our social impact partnership with the Givaudan Foundation

Had our near-term science-based greenhouse gas (GHG) emissions reduction targets validated by the Science Based Teargets initiative (SBTi)

Provided $4.8M+ in grants to nonprofits through the Bath & Body Works Foundation

Donated 2.2M+ products with a retail value of $27M+ to those in need