Marketing Analyst, Loyalty Strategy
Marque: Bath & Body Works
Emplacement: Reynoldsburg, OH, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04GOZ
Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
Summary
The Marketing Analyst, Loyalty Strategy plays a key role in the My Bath & Body Works Rewards program, dedicated to program performance reporting and member experience planning. This role is pivotal in identifying program performance trends and insights into actionable, in-season tactics and working closely with different departments to share insights on program and event performance to build a best-in-class loyalty program and member experience.
Responsibilities
- Serve as main reporting lead for Loyalty, preparing Weekly, Monthly, Seasonal and Annual Hindsight summaries.
- Regularly assess program health and financial results, identifying performance trends and prioritizing opportunities for improvement.
- Consolidate and communicate weekly program performance to leaders and cross-functional teams, providing clear insights and metrics for informed decision making.
- Partner with Loyalty Team Testing Lead to prepare test result summaries and cascade findings and recommended next steps.
- Partner closely with Analytics to build out reporting portfolio and necessary KPI dashboards based on business needs.
- Support Manager on planning seasonal OMNI-channel events, offers and experiences to reach program/business KPIs.
- Coordinate offer and unit planning with Planning and Merchant leads for exclusive events and product.
- Effectively manage change and communicate seasonal offer updates to key stakeholders for visibility and alignment, to ensure an outstanding member experience.
- Help Loyalty & Product team quantify potential impact of new features, benefits and experiences to help secure prioritization and investment.
- Support Loyalty team in development of strategy for key initiatives across Personalization, Gamification and Partnerships, focusing on opportunities to drive program growth and ROI to business.
- Serve as liaison with Enterprise Insights team, leading biannual member engagement study and ad-hoc research efforts to gain qualitative insights to better contextualize quantitative trends.
- Assist manager with loyalty program budget and expense, including invoice process and management of expense workbooks; partner with Finance teams to ensure understanding and alignment on program expense changes.
- Stay informed about emerging trends in OMNI marketing and loyalty programs. Implement innovative strategies and experiences to maintain competitiveness and continuously improve program performance and value.
Qualifications & Experience
- 1-3 years of experience in marketing with demonstrated expertise in CRM, Loyalty, Planning, Analytics, and/or Digital Marketing with a focus on reporting.
- Prior analytical and planning experience with strong proficiency in data storytelling preferred.
- Experience in utilizing quantitative and qualitative program insights to identify opportunities, facilitate team alignment, and implement necessary updates to optimize strategy.
- Experience working with multiple teams and stakeholders to secure strategy for OMNI tactics for offers, events and exclusive products.
- Strong analytical skills and a drive to innovate.
- Passion for the current and emerging loyalty and membership program landscape.
Education
- Bachelor’s degree or higher in Business, Marketing, or related field or equivalent combination of education and experience.
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment.
We only hire individuals authorized for employment in the United States.