Director of Martech Strategy & Orchestration
Marque: Bath & Body Works
Emplacement: Columbus, OH, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04OED
Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
The Director of Martech Strategy & Orchestration will lead strategy development for marketing orchestration, lifecycle strategy & insights using marketing technology platforms to align with business goals. They serve as the key liaison between marketing and product/tech teams, aligning business needs with MarTech platform functionality. This role requires deep expertise in marketing automation and measurement, CRM, customer data orchestration, and emerging digital technologies to enhance business impact, drive marketing efficiencies and deepen brand connections.
Responsibilities
Strategic Martech Roadmap
- Define and communicate a customer-centric vision and strategy for marketing technology that aligns with BBW’s business objectives and drives personalized, automated, and data-driven marketing initiatives.
- Build and maintain a customer-first marketing roadmap in collaboration with lifecycle marketers, analytics teams, and MarTech product owners.
- Coordinate tactical planning and cross-functional alignment to bring lifecycle initiatives to life across marketing campaigns and channels.
- Support prioritization of technology and data needs required to implement personalization goals in partnership with the Product and Engineering teams.
- Proactively identify gaps in the existing marketing technology stack and recommend new solutions or processes to address them.
Customer Journey Orchestration
- Drive end-to-end audience strategy, including audience creation, segmentation, and campaign execution for channels such as email, SMS, push, and direct mail.
- Lead the strategy and execution of marketing automation efforts, including email marketing, lead nurturing, and customer journey mapping.
- Champion innovation in identity resolution and audience management platforms, with a focus on enterprise-wide customer data enablement.
- Translate customer insights into actionable segmentation strategies to elevate personalization and campaign effectiveness.
- Partner with data management, IT, and digital product teams to ensure effective data integration and process alignment.
Marketing Measurement & Insights
- Provide strategic oversight of channel performance measurement, working with internal and external partners on media mix modeling (MMM), attribution, and testing agendas.
- Guide the team in developing and delivering actionable, unbiased insights to influence marketing investment decisions.
- Collaborate with partners (e.g. Finance, Analytics, Enterprise Insights, Channel Leads) to standardize and scale marketing measurement practices.
- Responsible for data collection, segmentation, and analysis to support data-driven decision-making, personalization, and campaign optimization.
- 10+ years in marketing technology, data management, preferably in a multi-channel retail setting.
- Ability to excel in a dynamic setting and adjust to changing priorities, demands, and timelines with excellent written, verbal, and organizational skills, with the ability to work in a highly matrixed organization.
- Strong relationship-building skills, influencing and ability to establish clear lines of communication with peers, collaborators, customers, and senior leaders.
- Proven competence to lead, manage, mentor, and improve teams with diverse skills.
- Expertise in architecting and implementing marketing technology solutions and driving innovation developing roadmaps for future acquisition or development.
- Goal-oriented with a strong business insight and a desire to streamline and optimize marketing processes, translating business objectives into technology investments and measurements.
- Extensive knowledge of B2C ecommerce and brick & mortar retail marketing and technologies including personalization, media activation, email campaign management, CMS, AdTech, identity resolution.
- Strong understanding of data-management systems, capabilities, processes, and standard methodologies.
- Experience with analytics tools and marketing measurement approaches, technologies, and providers.
Education
- Bachelor’s Degree in Business, Marketing, Information Systems, Analytics, or related fields; or equivalent experience
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.