Manager, Customer Strategy
Marque: Bath & Body Works
Emplacement: Reynoldsburg, OH, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04NRM
Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Summary
The Manager, Customer Strategy drives enterprise customer goals by shaping strategies and frameworks that fuel engagement, retention, and long-term growth. Using deep business and insights expertise, this role partners across the Customer Office, Digital, and cross-functional teams to activate customer-led roadmaps that deliver relevant, data-informed experiences to Bath & Body Works’ target audiences.
Responsibilities
- Champion and evolve enterprise customer strategies in partnership with Product, Marketing, Digital, and Merchandising teams to drive sustainable growth.
- Create and evolve processes and frameworks (i.e. cohorts, segments, journeys, etc.) that embed customer-centricity into enterprise decision-making.
- Support segmentation and scorecards by partnering with Analytics to size segments and track performance.
- Bring the customer to life by using data and insights to inform digital and in-store experience enhancements—driving relevant connections and measurable impact.
- Advance integrated planning by using market trends, customer insights, and forecast data to inform seasonal and strategic moments in partnership with key cross-functional teams.
- Drive a connected, customer lifecycle-based personalization strategy across marketing channels, site, and app—partnering with CRM, Loyalty, Digital, and Brand Marketing teams to deliver relevant, orchestrated experiences at scale.
- Support customer audience planning by translating customer strategies into actionable targeting and campaign inputs across paid, owned, and earned channels.
- Partner with Data & Analytics team to optimize goals and build scorecards that measure and evolve the impact of customer strategies.
- Other duties as assigned.
Qualifications & Experience
- 6-8 years of experience in Customer Strategy or a related field; Retail, CPG, Consulting, or Technology experience preferred
- Deep understanding of customer lifecycle management and personalization strategy across digital and omnichannel touchpoints
- Demonstrated ability to size opportunities, build cases, and present recommendations in a clear and influential manner
- Proficient in analyzing customer data and financials to develop data-driven, actionable recommendations
- Recognized for critical thinking, creative problem-solving, and the ability to persuade and align cross-functional collaborators
- Strong communicator with a proven track record of influencing cross-functional partners and drive aligned execution through clear, compelling storytelling that makes complex topics actionable
- Proven leadership and team collaboration capabilities
- Ability to multi-task, self-manage multiple projects, meet quickly approaching deadlines, and adapt to quickly shifting priorities
- Positive, collaborative approach with a passion for continuous improvement and making an impact
- Self-starter capable of managing multiple priorities, meeting deadlines, and excelling in a dynamic environment
Education
- Bachelor’s degree or equivalent experience in Business Administration, Economics, Data Analytics, or related field; MBA or Master’s degree preferred
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.