Analyst CRM
Marque: Bath & Body Works
Emplacement: Columbus, OH, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04L1Z
Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
Summary
The CRM Analyst plays a key role in supporting omni-channel marketing campaigns, including direct mail, email, SMS, and app-based promotions. This role focuses on audience creation, segmentation, and execution within the MarTech stack to ensure targeted and personalized customer experiences. This role will assist the Customer Data Orchestration team by maintaining data accuracy, supporting campaign execution, and troubleshooting issues to drive marketing effectiveness.
Responsibilities
- Assist in building and maintaining customer audiences for marketing campaigns across multiple channels (email, SMS, direct mail, app) using segmentation tools.
- Support campaign execution by ensuring audience lists and offer details are properly configured and aligned across platforms.
- Maintain documentation related to audience segmentation, offer execution, and campaign setup to ensure accuracy and consistency.
- Help track store testing initiatives and maintain corresponding documentation for campaign effectiveness analysis.
- Conduct data validation and quality assurance (QA) checks to ensure correct audience counts and campaign setup.
- Support audience troubleshooting and issue resolution to ensure timely and accurate campaign execution.
- Assist in pre-campaign offer testing and validation before the campaign redemption window begins.
- Collaborate with internal teams to ensure audiences are optimized for segmentation, personalization, and campaign performance.
- Contribute to post-campaign analysis by gathering data and supporting insights for future segmentation and targeting improvements.
Qualifications & Experience
- 0-3 years’ experience in a fast environment, preferably in marketing, analytics, or data-driven roles.
- Proficient understanding of audience segmentation and targeting in a marketing or retail environment.
- Strong attention to detail with the ability to manage multiple tasks accurately and efficiently.
- Strong written and verbal communication skills, with the ability to work effectively across teams.
- Basic analytical skills with an interest in data-driven decision-making.
- Proficiency in Microsoft Excel, Outlook, and SharePoint.
- Experience with campaign management tools, audience segmentation platforms, SQL, or Python is a plus but not required.
Education
- Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent work experience is preferred.
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase program with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off, paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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