Two Bath & Body Works employees walk inside at the corporate office chatting and smiling. Two Bath & Body Works employees stand talking in a hallway at the corporate office. An employee sits at a desk at the corporate office smiling in front of a blue gingham wall conversing with a smiling colleague. A diverse group of associates sit on comfortable chairs at the corporate office smiling and chatting. Another diverse group of associates stand chatting at a distance.

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Head of Social & Influencer Engagement Strategy

Brand: Bath & Body Works
Location: Reynoldsburg, OH, US
Location Type: Hybrid
Job ID: 04YFF
Job Area: Marketing
Employment type: Full-time
Pay Range: $138,000.00 – $215,600.00

Description

QUALIFICATIONS

– 10+ years of marketing experience with four or more years in the capacity of a leading social media / influencer teams and programs with a brand or agency 
– Highly motivated & experienced leader with proven ability to influence others and champion new ideas across a highly matrixed and data-driven organization
– Demonstrated ability to influence change and challenge the status quo through purposeful creative questioning and ‘bridge-building’ across all levels of the organization
– Ability to lead and inspire with unquestionable values, integrity and trust
– Strong analytical aptitude with the ability to clearly articulate wins, opportunities and performance outcomes to senior leaders 
– Demonstrated ability to establish and utilize cross-functional relationships and collaborate effectively within a complex, matrixed organization
– Demonstrated success in recognizing, developing and retaining high-performing talent

 

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

Qualifications

This role will drive the evolution of Bath & Body Works’ social media and influencer efforts as we work to capitalize on untapped exposure & breakthrough engagement opportunities across the entire organic social media & paid influencer ecosystem. This role will collaborate closely with our agency of record and internal teams to create compelling campaigns that resonate with our target audiences. This leader will be instrumental in leveraging trends, analytics, and creative storytelling to foster authentic connections with our customers, prospective customers, brand superfans and field associates.

RESPONSIBILITIES

– Serve as a change agent:  Drive the evolution of the social & influencer space for Bath & Body Works to connect in a more culturally relevant way that delights & inspires customers, consumers, brand fans and BBW associates alike.  
– Develop a clear strategic roadmap:  In partnership with our agency, lead the build and development of a comprehensive social media and influencer engagement strategy that contributes to Bath & Body Works’ overall brand objectives and stated goals.
– Deepen agency partnership and impact:  Collaborate with Razorfish and GinghamOne, or our agencies of record, to ensure we are “connected always” and leverage them for optimum impact.
– Move at the speed of the always-evolving social space:  Identify & evaluate social media trends and platforms to enhance & amplify brand presence; monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
– Build connections with key business partners:  Foster strong relationships with both internal teams (Brand Strategy, Integrated Marketing & Media, Creative, PR, etc.) and external partners (GinghamOne agency collective, brand collab partners, social / influencer talent, etc.) to drive bold and differentiated campaigns that move our brand forward; contribute to the development of holistic marketing campaigns by bringing forth big ideas & new thinking to help achieve campaign objectives. 
– Lead Influencer and ambassador programs to drive brand credibility:  Together with our agency, identify, negotiate, and manage relationships with key influencers and brand ambassadors who align with Bath & Body Works’ brand values and target demographics.  
– Accountable for Community Management:  Accountable for social media community management, fostering an engaged and loyal online community through strategic interaction; partner with the Customer Contact Center on service recovery engagement tactics that sync with holistic channel strategies and tone, voice, etc.
– Content creation:  Leverage internal and external creative resources to create engaging, on-brand, platform-optimized content for social media channels and ensure consistency in approach, messaging, and aesthetics across platforms

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

  • Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
  • 401k with company match and Associate Stock Purchase with discount
  • No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
  • Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
  • Tuition reimbursement and scholarship opportunities for post-secondary education programs
  • 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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