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Director, Creative Social Media

Brand: Bath & Body Works
Location: Reynoldsburg, OH, US
Location Type: Hybrid
Job ID: 050ZJ
Job Area: Creative Services
Employment type: Full-time
Pay Range: $142,000.00 – $222,200.00

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

This is not a maintenance role. This is a rebuild, reimagine, and relaunch role. We are rebranding a beloved, category-defining consumer brand known for fragrance, home, and personal care — evolving it from a traditional mall retailer into a modern brand beacon with cultural relevance, emotional resonance, and digital-first storytelling at its core.

We are seeking a Director-level Creative Leader to own and elevate our social ecosystem — someone who brings fresh air, bold thinking, and proven leadership to inspire both an internal creative team and a global customer base. You will report directly to the SVP of Creative Marketing and play a critical role in shaping the future voice, look, and energy of the brand across social platforms.

Responsibilities

Lead the Creative Vision for Social:

  • Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation.
  • Translate brand pillars into compelling, culturally fluent social storytelling.
  • Balance aspiration with accessibility — driving both brand heat and commercial performance.

Be a Change Agent:

  • Question legacy thinking and introduce new ways of working, crafting, and collaborating.
  • Act as a catalyst for cultural shift — internally and externally.
  • Bring outside-in inspiration from fashion, beauty, culture, design, and digital innovation.

Own the Social Ecosystem & Agency Partnerships:

  • Oversee creative output across platforms (e.g., Instagram, TikTok, YouTube, emerging channels).
  • Serve as the primary creative point of contact for external agencies, production partners, and creators.
  • Brief, review, and elevate agency work — ensuring it meets brand standards, business objectives, and creative excellence.
  • Partner closely with Social Strategy, Marketing, Product, PR, and E-Commerce teams to deliver integrated campaigns.
  • Know when to employ agencies for scale and specialization, and when to build internally.

Drive Relevance & Results:

  • Use insights, trends, and performance data to inform creative direction without losing instinct.
  • Ensure content feels current, intentional, and emotionally engaging.
  • Champion storytelling that builds community, loyalty, and brand love — not just likes.

Qualifications

Qualifications & Experience

  • 10+ years of creative experience, with significant leadership at the Director level or above.
  • Proven experience leading social creative at scale for a well-known brand with a portfolio that shows brand-building, not just content-making.
  • Comfortable partnering with and leading external agencies; prior agency experience or extensive client-side agency management required.
  • Demonstrated success driving brand evolution through social-first creative, strategic problem solver with strong taste, editorial judgment, and cultural proficiency.
  • Comfortable navigating ambiguity, transformation, and with access to equally adept at concepting big ideas and guiding day-to-day execution
  • Strong understanding of social platforms, formats, and creator ecosystems.
  • Ability to articulate creative vision clearly to senior leadership with hands-on experience briefing, managing, and elevating creative agencies.
  • Experienced people manager who has successfully built and led creative teams through development, coaching and mentorship to an in-house multi-disciplinary team.
  • Passion for fragrance, home, beauty, or lifestyle categories is a plus.

 

Education

  • Bachelor’s degree or equivalent experience

 

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

  • Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
  • 401k with company match and Associate Stock Purchase with discount
  • No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
  • Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
  • Tuition reimbursement and scholarship opportunities for post-secondary education programs
  • 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Application window will close when all vacancy/vacancies are filled.

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