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Senior Analyst, Marketplace Content & SEO

Brand: Bath & Body Works
Location: Columbus, OH, US
Location Type: Hybrid
Job ID: 05031
Job Area: Digital
Employment type: Full-time
Pay Range: $83,000.00 – $122,100.00

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

Bath & Body Works is seeking a Sr. Analyst Marketplace Content & SEO to lead the strategy, quality, and performance of all on-platform content across marketplaces. This role owns product detail pages, imagery, enhanced content, video, and SEO, ensuring a consistent, brand-aligned presence across all marketplace touchpoints. This individual will also own account health, brand protection and product documentation across marketplace platforms which will be responsible for ensuring listings remain compliant, authorized, and protected from unauthorized sellers, IP violations and policy risk.

Sitting at the intersection of brand stewardship and performance optimization, this role is responsible for driving discoverability, conversion, and compliance through high-quality, scalable content execution. Additionally, this role safeguards listing integrity while enabling sustainable marketplace growth.

Responsibilities

  • Account Health & Compliance: Own marketplace account health, policy adherence, and listing eligibility across platforms
  • Brand Protection & Enforcement: Monitor and enforce against unauthorized sellers – specifically works with Vory’s (marketplace partner) to ensure clean BuyBox, IP violations, and policy breaches
  • Documentation Management: Maintain and submit product, brand, and compliance documentation required for marketplace listings
  • Risk Monitoring & Escalation: Identify compliance risks early and manage escalations with marketplaces and partners
  • Cross-Functional Coordination: Partner with legal, eCommerce, and external operators to resolve issues efficiently
  • Marketplace Content Ownership: Lead all on-platform content across marketplaces, including PDP copy, imagery, A+, video, and SEO
  • Brand Consistency & Governance: Ensure content aligns with Bath & Body Works brand standards, tone, and visual guidelines across platforms
  • Performance Optimization: Drive discoverability and conversion through SEO optimization, content testing, and performance-led iteration
  • Cross-Functional Coordination: Partner with eCommerce, brand, legal, and external content partners to enable timely and compliant execution
  • Launch & Refresh Management: Own content readiness for launches, seasonal updates, and portfolio changes

Qualifications

  • 3+ years of experience in ecommerce, digital content, or marketplace merchandising in addition to 3-5 years of experience in marketplace compliance, account health, or brand protection
  • Hands-on experience owning PDP content, SEO, and enhanced content on Amazon and/or other marketplaces
  • Strong understanding of digital shelf best practices and conversion drivers
  • Ability to manage multiple content workstreams through internal teams and external partners
  • High attention to detail paired with performance-oriented thinking
  • Experience in beauty, CPG, or brand-led retail environments
  • Familiarity with marketplace content compliance and policy requirements
  • Experience operating within complex, multi-brand portfolios
  • Experience supporting branded manufacturers or consumer retail organizations
  • Exposure to beauty, CPG, or regulated product categories
  • Experience working with external marketplace operators or agencies

Education

  • Bachelor’s degree preferred

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

  • Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
  • 401k with company match and Associate Stock Purchase with discount
  • No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
  • Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
  • Tuition reimbursement and scholarship opportunities for post-secondary education programs
  • 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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