Two Bath & Body Works employees walk inside at the corporate office chatting and smiling. Two Bath & Body Works employees stand talking in a hallway at the corporate office. An employee sits at a desk at the corporate office smiling in front of a blue gingham wall conversing with a smiling colleague. A diverse group of associates sit on comfortable chairs at the corporate office smiling and chatting. Another diverse group of associates stand chatting at a distance.

< Back to Search Results

Brand & Category Strategy Specialist

Brand: Bath & Body Works
Location: Reynoldsburg, OH, US
Location Type: Hybrid
Job ID: 04QG3
Job Area: Marketing
Employment type: Full-time

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

Summary

The Brand & Category Strategy Specialist will primarily support the seasonal strategic development, guidance and assessment of body care and gifting categories that drive category growth and build brand relevance, reframe value proposition and deepen brand engagement. Additionally, they will support the creation of compelling strategies for product collaborations & talent partnerships, collaborating with Merchants, Integrated Marketing & Media, Operations and Creative teams to plan, implement and activate key initiatives and ensure flawless execution of omnichannel marketing campaigns.

Responsibilities

  • Support development of seasonal and promotional strategies for body care & gifting categories and collaborations to inform the execution of campaign plans and creative development to optimally drive momentum and product awareness/consideration.
  • Manage category reasons to believe toolkit in partnership with home category team – prioritizing by season and implementing new consumer insights to strengthen category and product storytelling.
  • Collaborate with different teams to implement marketing strategies, key initiatives, in-season updates, and maintain consistent marketing campaign delivery.
  • Create presentation and meeting materials to support strategies and projects.
  • Coordinate and present initiatives to Integrated Marketing & Media teams, leaders and key partners through compelling presentations, driving action and progress.
  • Review and provide feedback on creative deliverables to ensure accurate brand/category and promotional messaging that adheres to the marketing strategy.
  • Assist in managing project timelines for seasonal projects, working closely with the Operations & Planning team to achieve key seasonal deliverables for the Customer Office.
  • Support hindsights on past seasonal brand & category strategies, applying key findings / insights to influence future seasonal campaign development.
  • Compile patterning, customer insights and business/sales data — distilling and extracting key insights to develop and integrate into compelling category strategies.
  • Little-to-no travel required.

Qualifications

Qualifications & Experience

  • 2-3 years of marketing experience in-house or at an agency with a focus on strategy; beauty, consumer goods, fashion or retail industries preferred
  • Excellent organizational skills to balance multiple tasks, manage projects, and proactively address key business priorities
  • Attention to detail with strong written and verbal communication skills required with experience in presentation development and visual storytelling
  • Positive, proactive colleague, excels at briefing senior leaders, encouraging team relationships, and supporting peers.
  • Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results
  • Results oriented, willingness to take ownership of all assigned responsibilities and adhere to deadlines
  • Proficient in Microsoft Office: PowerPoint, Excel and Outlook

Education

  • Bachelor’s Degree or equivalent experience

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Benefits

    Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: 

    • Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
    • 401k with company match and Associate Stock Purchase with discount
    • No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
    • Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
    • Tuition reimbursement and scholarship opportunities for post-secondary education programs
    • 40% merchandise discount and gratis that encourages you to come back to your senses!

    Visit bbwbenefits.com for more details.

      The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

      We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

      We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

      Application window will close when all role(s) are filled.

      Apply

      SHARE THIS ENTRY