Head of Social and Influencer Engagement Strategy
Location: Reynoldsburg, OH, US
Location Type: Hybrid
Job ID: 04HND
Job Area: Marketing
Employment type: Full-time
Description
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 497 international franchised locations to an online storefront at www.BathandBodyWorks.com.
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come bse we believe the world is a better brighter, happier place when everyone has access to the things that make them happy.
We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home and in their communities.
Join a team that is passionate about our customers; cares deeply for our communities and associates; where our values drive the right behaviors and where we set aside ego to bring the best products to market as we move to our goal to be $10B in revenue and beyond.
This role will drive the evolution of Bath & Body Works’ social media and influencer efforts as we work to capitalize on untapped exposure & breakthrough engagement opportunities across the entire organic social media & paid influencer ecosystem. This role will collaborate closely with our agency of record and internal teams to create compelling campaigns that resonate with our target audiences. This leader will be instrumental in leveraging trends, analytics, and creative storytelling to foster authentic connections with our customers, prospective customers, brand superfans and field associates.
• Serve as a change agent: Drive the evolution of the social & influencer space for Bath & Body Works to connect in a more culturally relevant way that delights & inspires customers, consumers, brand fans and BBW associates alike.
• Develop a clear strategic roadmap: In partnership with our agency, lead the build and development of a comprehensive social media and influencer engagement strategy that contributes to Bath & Body Works’ overall brand objectives and stated goals.
• Deepen agency partnership and impact: Collaborate with Razorfish and GinghamOne, or our agencies of record, to ensure we are “connected always” and leverage them for optimum impact.
• Move at the speed of the always-evolving social space: Identify & evaluate social media trends and platforms to enhance & amplify brand presence; monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
• Build connections with key business partners: Foster strong relationships with both internal teams (Brand Strategy, Integrated Marketing & Media, Creative, PR, etc.) and external partners (GinghamOne agency collective, brand collab partners, social / influencer talent, etc.) to drive bold and differentiated campaigns that move our brand forward; contribute to the development of holistic marketing campaigns by bringing forth big ideas & new thinking to help achieve campaign objectives.
• Lead Influencer and ambassador programs to drive brand credibility: Together with our agency, identify, negotiate, and manage relationships with key influencers and brand ambassadors who align with Bath & Body Works’ brand values and target demographics.
• Accountable for Community Management: Accountable for social media community management, fostering an engaged and loyal online community through strategic interaction; partner with the Customer Contact Center on service recovery engagement tactics that sync with holistic channel strategies and tone, voice, etc.
• Content creation: Leverage internal and external creative resources to create engaging, on-brand, platform-optimized content for social media channels and ensure consistency in approach, messaging, and aesthetics across platforms.
Bath & Body works is proud to offer a competitive, performance-based compensation and benefits package to our eligible associates. Benefits include a merchandise discount, a no cost mental health and well-being program, health coverage with a variety of plans to choose from, and flexible and affordable saving programs. We also offer flexible scheduling and opportunities for paid time off. Visit bbwbenefits.com for details.
• 10+ years of marketing experience with four or more years in the capacity of a leading social media / influencer teams and programs with a brand or agency
• Highly motivated & experienced leader with proven ability to influence others and champion new ideas across a highly matrixed and data-driven organization
• Demonstrated ability to influence change and challenge the status quo through purposeful creative questioning and ‘bridge-building’ across all levels of the organization
• Ability to lead and inspire with unquestionable values, integrity and trust
• Strong analytical aptitude with the ability to clearly articulate wins, opportunites and performance outcomes to senior leaders
• Demonstrated ability to establish and utilize cross-functional relationships and collaborate effectively within a complex, matrixed organization
• Demonstrated success in recognizing, developing and retaining high-performing talent
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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