Digital Product Analyst – MarTech
Location: Columbus, OH, US
Location Type: Hybrid
Job ID: 04KHU
Job Area: Digital
Employment type: Full-time
Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
We are seeking a detail-oriented, customer-focused Product Analyst to support the development and growth of Bath & Body Works’ MarTech Services Platform. This role will work closely with cross-functional teams—including marketing, technology, and analytics—to enhance digital marketing capabilities and deliver seamless, data-driven customer experiences.
The Product Analyst will be responsible for supporting all phases of the product lifecycle, from ideation to delivery, ensuring business and technical requirements are met. Key responsibilities include defining product scope, gathering and analyzing data, ensuring quality assurance, and maintaining compliance with established standards. The ideal candidate has a passion for marketing technology, a strong technical understanding of digital products, and thrives in a fast-paced, collaborative environment.
Responsibilities
- Manage product lifecycle for assigned products with the direction of the Product Owner
- Partner with Product Owner to determine key product features that achieve business objectives
- Gather and write user stories and acceptance criteria based on stakeholder needs
- Maintain industry knowledge and insight to inform product roadmap
- Identify dependencies and impacts to other areas of the product when working through requirements
- Proxy for Product Owner when they are unavailable
- Coordinates and performs UAT with an eye for customer experience
- Create materials and train internal customers on new features
- Manage 3rd party solutions to build and maximize product capabilities
- Execute AB tests and analyze findings
- Set-up data for lower-level environments in support of Development Team
- Point of contact for Development Team when requirement questions arise
- Analyze support issues to identify trends and improvement opportunities
- Ensure platform stability and operational integrity via participation in team-based on-call rotations and defect triage
- 2+ years Product Management, Product Analyst, Business Analyst, or similar role experience
- 3+ years digital experience
- Strong technical understanding, ability to translate to non-technical partners
- Education: Bachelor’s degree in business, or related field, preferred
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase program with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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